Daily Japanese lesson!
Today: スバリスト（Subarist), is a term coined by Subaru themselves, and was publicly introduced during the Tokyo Motor Show in 2013. This term is defined quite elaborately on Subaru’s official website, and it goes far beyond meaning simply a “Subaru fan” (though written as such in the image due to space constraint). Subaru wishes the public to understand the company’s carbuilding passion behind the creation of their vehicles. In turn, the company is aware that Subaru owners are truly a special breed who Continue reading →
Today: ツルツル (tsuru-tsuru) describes surfaces which both appear to be, and actually are, smooth, slippery, and the like. Icy winter roads are tsuru-tsuru. Worn-out tires are tsuru-tsuru. Waxed floors, billiard balls, ramen noodles and Hobbs’/Dom’s heads are all tsuru-tsuru.
Today: ゼロヨン. Comprised of ゼロ（zeh-ro: Zero) and ヨン (yohn: Four), short for a 0-400m drag race. 400 meters calculates to 1,312 feet, so it’s slightly less than the actual quarter-mile (1,320 feet). However, since Japan utilizes the metric system for units of measurement, they refer to the quarter mile as the 0-400 …similar to how Metric France refers to the Quarter Pounder w/ Cheese as the Royale w/ Cheese.
Today: 溝（mizo: gutter/ditch), 落とし（otoshi: drop). A driving technique made famous by Initial D, in which Takumi drops a tire into a ditch on the side of the road in order to whip his car around a corner faster than otherwise possible. (unfortunately not depicted in photo).
* produced for one year
* only 5,000 built
* base vehicle: Impreza wagon
* unique front end, taillights, and
* chrome bumper accents
* chrome door handles
* chrome mirror housings
* striped upholstery
* because retro/classical style was popular in ’90s Japan
* also sold in Taiwan
* also featured here in our “Good Buy or Goodbye” series!
In the 90s, Burapi (Brad Pitt’s nickname in Japan) was all over TV hawking Edwin blue jeans and the Honda Integra. There were several versions of the Integra commercial, links below. Feverishly high-energy and totally random, he finishes off each ad with tagline of “Integra, Nottegra, HONDA!!” WTF…