Word of the Day: Subarist

WOTD 3.16.2018 (subarist) FIN 2

Daily Japanese lesson!
Today: スバリスト(Subarist), is a term coined by Subaru themselves, and was publicly introduced during the Tokyo Motor Show in 2013. This term is defined quite elaborately on Subaru’s official website, and it goes far beyond meaning simply a “Subaru fan” (though written as such in the image due to space constraint). Subaru wishes the public to understand the company’s carbuilding passion behind the creation of their vehicles. In turn, the company is aware that Subaru owners are truly a special breed who
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Find and Eat a Subaru

Suburu Snack Ottotto FINAL 2

While strolling through the local neighborhood pharmacy to get some sundries and whatnot, I spotted these limited-edition “Ottotto”.  Ottotto is a long-loved vegetable/consomme-flavored crunchy snack, shaped like dolphins, penguins, squids and other friendly sea creatures. Now, in a collaboration with Tomica, it’s possible (if you’re lucky) that there may be a vehicle-shaped snack inside the box (policecar, helicopter, power shovel, cargo truck, or THIS WRC IMPREZA).
Cost of one box:
* JPY 93
* At today’s exchange rate, that’s about:
* USD 0.73
* CAD 1.09
* AUD 1.10
* EUR 0.71
* GBP 0.54
* SGD 1.11
* MYR 3.29