Daily Japanese lesson!
Today: スバリスト（Subarist), is a term coined by Subaru themselves, and was publicly introduced during the Tokyo Motor Show in 2013. This term is defined quite elaborately on Subaru’s official website, and it goes far beyond meaning simply a “Subaru fan” (though written as such in the image due to space constraint). Subaru wishes the public to understand the company’s carbuilding passion behind the creation of their vehicles. In turn, the company is aware that Subaru owners are truly a special breed who
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